The Wheelbase Bike Trade-In Returns This January
The annual Wheelbase Bike Trade-In is back, giving riders a simple way to turn an old bike — in absolutely any condition — into a generous saving on a brand-new model. The concept is straightforward: recycle an unwanted bike and unlock a discount code that matches the price range of the new bike. It’s an easy, great-value upgrade route and a brilliant way to support bicycle recycling across the UK.
Online customers simply donate their old bike to a local recycling centre, choose a new bike from the qualifying price bands, and apply the matching code at checkout. For example, a bike priced between £4,501 to £6,000 qualifies for code TRADE850, giving an instant £850 saving at checkout. It’s clear, transparent and designed to make upgrading more affordable than ever.
How the Wheelbase Trade-In Works
- Choose your new bike online or in store
- Check which price band it falls into
- Use the corresponding trade-in code at checkout
- Donate your old bike to a local recycling centre or drop it off in store.
- Enjoy money off your new bike instantly
Key Information for Online Customers
- Any old bike qualifies — age and condition don’t matter
- Donate your old bike to your nearest recycling centre
- Apply the correct voucher code at checkout for an immediate saving
- Codes are valid across all new (non sale) bikes that fall within the price thresholds
- Trade-In voucher codes can be redeemed until 18th January 2026
Example: If the chosen bike is £1,000, use TRADE100 as a coupon code at checkout to save £100. Making the cost of the bike £900. *Coupons are eligible on the cost of the bike only. Cost of shipping will be applied on top of the value of the bike.
In-Store Trade-In
- Available at Staveley, Darlington and Ilkley
- Hand your old bike over in store — it will be donated to bicycle-recycling charity Rebike
- Savings are applied instantly using the relevant code
- A great option for riders who prefer face-to-face support
Voucher Codes and Thresholds
Why Riders Choose the Wheelbase Trade-In
- A simple way to upgrade and recycle responsibly
- Generous savings across multiple price brackets
- Accepted on any bike, regardless of age or condition
- Supports local and national recycling initiatives
- Seamless redemption online or in store
Where Your Old Bike Goes
In store: Bikes are donated directly to Rebike, supporting refurbishment and community cycling projects.
Online: Customers donate locally — just take the bike to the nearest bicycle recycling facility after completing the purchase.
Trade-in savings are substantial, the process is quick, and upgrading to a new bike has never been easier.
Terms & Conditions apply.
*TRADE-IN PROMOTION TERMS & CONDITIONS:
‘Trade-In’ applies to in-stock bikes only | ‘Trade-In’ discount is available in store, online or via telesales | ‘Trade-In’ discount does not apply to clothing, helmets, shoes, parts and accessories | ‘Trade-In’ discount does not apply to Brompton Bikes | ‘Trade-In’ discount can only be used on full RRP prices. It can not be applied to an already reduced item | ‘Trade-In’ discount can not be used in conjunction with any other promotion or offer | ‘Trade-In’ discount can not be used with purchases through CycleScheme or any other ride-to-work scheme | ‘Trade-In’ discount can not be used with purchases using 0% finance or PayPal Credit | Minimum new bike value £750 | Only one (1) ‘Trade-In’ per new bike purchase | WHEELBASE reserves the right to withdraw the ‘Trade-In’ sale at any time.