Description
Trek Madone SLR 9 AXS Gen 8 | The First 50 ICON
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A once-in-a-lifetime Project One ICON celebrating 50 years of Trek innovation.
The Trek Madone SLR 9 AXS Gen 8 | The First 50 ICON is the pinnacle of Trek’s 50th anniversary celebration – a limited-edition Project One masterpiece available only through 13 April 2026. Built on the fastest, most advanced Madone ever created, this exclusive ICON scheme transforms the Madone SLR 9 AXS Gen 8 into a rolling piece of art, history and performance engineering.
Crafted from Trek’s highest-grade 900 Series OCLV Carbon, this Madone delivers unmatched aerodynamic efficiency, featherweight construction and the race-winning pedigree expected from Trek’s flagship road platform. Every detail is elevated: from the SRAM RED AXS E1 wireless drivetrain with integrated power meter, to the anniversary-edition Bontrager Aeolus RSL carbon wheels, to the Trek Aero RSL one-piece carbon bar/stem and limited-edition Aeolus RSL saddle. Even the RSL Aero Bottles and Cages are included, completing a build that leaves nothing on the table.
A Project One ICON that tells Trek’s story – literally
The First 50 ICON scheme brings Trek’s five-decade journey to life through a series of illustrations and graphic elements that celebrate the people, innovations and defining moments that shaped the brand. Every surface of the frame reveals a new detail – a hidden story, a nod to Trek’s heritage, or a symbol of the milestones that brought the company from a small Wisconsin barn to the world stage.
This isn’t just a paint scheme. It’s a collector’s item, a timeline, and a tribute to the riders and retailers who helped Trek change the world through bikes. Each frame is individually numbered, making every bike truly one-of-a-kind.
(Note: Trek’s editorial page provides a full breakdown of each illustration and its meaning.)
Tour de France Proven
The First 50 ICON isn’t just for collectors – it’s built to race. Lidl-Trek will ride this exact scheme in the 2026 Tour de France and Tour de France Femmes, showcasing the design on the biggest stage in cycling. By the time the peloton rolls out, the preorder window will already be closed – making this one of the rarest Madones Trek has ever produced.
Premium Components, Anniversary Details
Every element of this build is chosen to match the exclusivity of the ICON scheme:
- 900 Series OCLV Carbon frame – Trek’s lightest, stiffest and fastest road platform
- SRAM RED AXS E1 drivetrain – wireless shifting with integrated power meter
- Anniversary-edition Bontrager Aeolus RSL carbon wheels – including the new Aeolus RSL 65X (launching summer 2026)
- Trek Aero RSL one-piece carbon bar/stem – ultra-light, ultra-aero
- Limited-edition Aeolus RSL saddle – white and red with red rails
- RSL Aero Bottles and Cages – designed to integrate seamlessly with the Madone’s aero profile
This is the most exclusive Madone SL or SLR build available – a true flagship in every sense.
Bike specifications are advised by the manufacturer and can be subject to change without prior warning.
Please call our helpful sales team on 01539 821 443 or email us for the latest up-to-date product information.


