PINARELLO DEMO DAY AT WHEELBASE!

Our Wheelbase Lake District store hosted a successful Pinarello Demo Day on Saturday the 17th of July under blue skies and in fantastic mid-summer temperatures. Making the trip up from London, Pinarello UK chose the perfect weekend to showcase their premium Italian road bikes in the Lakes; attendees on the Demo Day were treated to expertly guided rides on some of our best roads with beautiful views of the Lake District fells being their constant backdrop.

This well-subscribed, free event was an opportunity that was quickly snapped up following our recent social media campaign, with attendees getting the chance to ride two models from Pinarello’s premium range of road bikes – the Pinarello Prince and the Pinarello Dogma F12. With the event running throughout the day each rider was first matched with their appropriately sized bike before our staff and members of the Pinarello UK team made the necessary adjustments to ensure a really comfortable ride.

Riding in small guided groups our attendees got to ride these cutting-edge Pinarello road bikes on some of the best quiet back lanes of the Southern Lake District. As well as having our expert ride guides we were also joined by former Team Sky professional and all round nice guy Russ Downing who raced on Pinarello bikes for a good amount of his road racing career. Russ was on hand to talk through the finer points of each Pinarello model and helped keep our attendees in good spirits during some of the hottest riding conditions most of us have ever cycled in.

BIG thanks to everyone who joined us for the Pinarello Demo Day; we hope you enjoyed the experience! Thanks too to Pinarello UK for coming up to be with us for the day, it was great to see you on a weekend when the weather was particularly stunning.

For those of you that missed the opportunity to join us this time, keep a watch on our social media channels and subscribe to our emails if you haven’t already and next time we host another demo you’ll be at the front of the queue!

Check out the awesome photos below by our regular photographer James Vincent who was there with us to capture the day and snap the exotic Pinarello Dogma F, Dogma F12 and Prince…

 

Pinarello UK MD Richard Hemington was on hand to showcase some very special road bikes…

Each Pinarello bike was carefully set up to match our attendee’s dimensions…

Riders on the Pinarello Demo Day had the opportunity to ride the stunning Dogma F12…

The Pinarello Dogma F12 sports some super-aero tube profiles…

Riding the disc-brake equipped Pinarello Dogma F12 with Shimano Dura Ace Di2 was an opportunity not to be missed…

Top Wheelbase staff-member Jack was there to help ensure bike setup was spot on…

The cockpit of the Dogma F12 is something to behold with its integrated, aero, cable-free front end…

It’s not every day you get the chance to ride a stunning road bike like the Pinarello Dogma F12, it’s worth recording the occasion…

The Pinarello Dogma F12 is lightweight, super-stiff, devilishly aero and bound to catch the eye in this stunning orange colour…

Pinarello UK’s demo fleet includes the Prince model and the Dogma F12 model pictured here…

On a sweltering day in the Lake District our attendees were keen to get out and explore our beautiful local landscape…

Each demo ride throughout the day was guided by Wheelbase staff to help the riders focus solely on the ride…

We were stoked that the weather was doing its part to make the Pinarello experience even more enjoyable…

Pinarello Brand Ambassador Russel Downing joined our attendees out on the road to talk through the finer points of the Pinarello Dogma F12…

Top Wheelbase friend Emily helped us guide the group rides and got to ride the Pinarello Prince too…

Our timing for a Pinarello Demo Day couldn’t have been better on this absolutely stunning day in the Lake District… 

Former Team Sky professional cyclist Russ Downing joined us on the rides and talked us through each Pinarello model…

Riding your dream Pinarello road bike with weather like this in the English Lake District is the stuff dreams are made of…

Wheelbase staff and the guys from Pinarello were there at the end of each ride to discuss how they got on…

BIG thanks to Brand Ambassador Russ Downing for attending our Pinarello Demo Day…

Also on show during the Demo Day, the all-new Pinarello Dogma F which was released just before the Tour De France…

We’ll be taking a detailed look at the new Pinarello Dogma F in an upcoming ‘Fast Bike Friday’ feature, watch this space…

 

Written by Johnny Dodgin

Photos by James Vincent

 

Have you seen our weekly Fast Bike Friday feature? You can see bikes like the Pinarello dogma and more every Friday. Missed some of our best bikes? You can now see all of our featured bikes in one place over on Pinterest where you’ll find links to each of our Fast Bike Friday Blogs too!

Click the link below and search our archive…